Has been adding the extra to the ordinary since 1994, providing fresh perspectives on the little things that make up your day, whether at home, at the office or outdoors. We are a family-run product design studio, founded by industrial designer Oded Friedland then a graduate and today a teacher at the Bezalel Art & Design Academy in Jerusalem. Since 2005, in addition to designing our original products in-house, the studio has been collaborating with a selection of talented local designers – promising youngsters and experienced professionals alike. We believe in affordable design that combines an original idea with looks and functionality. We aim to create practical, useful, durable products that meet everyday needs and that provide original alternatives for great gifts. We hope you enjoy our items as much as we enjoy creating them. Have fun!